After you’ve gotten an idea of what your story is, you will need to photograph your products before setting up shop. Well photographed products are incredibly important – not only does it make clear what your product looks like but also conveys a sense of professionalism.
Use a Neutral Background
Keep your product photography simple so that your product stands out. Evaluate your background first. Does your background contain too many elements (pattern, color) that compete with your product? Everything in your photograph should be there for a reason.
Use a background that will keep focus on your product – that means make sure your kitchen, or the trees, or whatever else don’t distract buyers from what you’re selling. The easiest way to accomplish this is to use a foam board. For my products, I have both a 20″ x 30″ foam board (for when I photograph my mugs) as well as a 40″ x 60″ foam board (for larger product shots that involve me modeling in them). I also use a vinyl background that looks like marble for some of my photographs.
Whatever you use, remember to keep in simple.
Use Natural Light / Window Light
The easiest way to achieve the best lighting for your products is to use natural lighting / window lighting. Avoid direct sunlight and be mindful of the way the sun falls onto your photograph.
Edit Your Photographs with Photoshop (or other Photo Editing Program)
You want to try to get everything right in-camera and do as little editing as possible. The two most common things to fix are:
(1) making sure your photographs are bright enough and
(2) making sure your color temperature is correct (when photographing in the shade, photographs will tend to be more blue).
Use Adobe Photoshop or PicMonkey to make minor corrections – it will make a world of difference.
Photograph your Products in Context
One of the best ways to make your product more appealing is to show your product in context. If you sell mug cozies, one of your photographs should be your cozy on a mug. If you sell home decor, one of your photographs should show us how your product would look in a setting in our home. Be creative and experiment.