Start a Successful Etsy Shop: Part I

You want to take the leap to start an Etsy shop. It is a decision that takes courage and has the potential to change your life. Getting just to this point is not easy. Before you start your shop however, make sure you have the one ingredient that will serve as the foundation for your shop: your story.

“Handmade with Love” is No Longer Enough

Being “handmade with love” is no longer enough to distinguish you and your product from the myriad of shops on Etsy selling the same thing.

Even though you have poured your heart and sweat into your product, unfortunately, so has the competition. “Handmade with love” should not and cannot be your only selling point. Listing your items on Etsy expecting them to sell because they are handmade will lead to disappointment.

So what can you do?

It’s your story that will distinguish you. Before you open your shop, ask yourself:

  • Why are you here?
  • What makes you passionate and motivated?
  • How did your product come to be?
  • What emotion does your shop promise? What feeling are you trying to convey?

For me, opening my first shop gave me a sense of accomplishment that I had not felt in a long time and I wanted to encourage others who were doing the same. I wanted to say that, “Yes! It’s possible to feel good about yourself from something you’ve created!” I wanted to empower and help motivate makers with every day reminders.

Your story isn’t just about you. It’s about your customers and how you make them feel. Use your story to inspire and to lay the foundation for your shop: everything from the photography to the branding. Weaving your story into every element of your shop will allow your customers to feel a connection towards you.

In essence, before you start putting your shop together, make sure you are clear about who you are and what you are conveying.


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